More of What You Want

Digital Alchemy: Future Technology Products Inspired by Diverse Voices in Science Fiction (2020)
Interactive Art
Supported by EU Creative Europe Programme of the European Union Grant
A Feral Labs Project
Solo Exhibition at Catch (DK)

More of What You Want is a feedback system that uses eye tracking to gauge attention and respond by automatically adjusting the content that is output to the viewer. The device is based on the media feedback system in The Girl Who Was Plugged In which allows producers to instantly adjust television content based on biofeedback gathered from viewers who are plugged into a sensor array. The system is a compliment to the wetware the story’s main character has implanted in her by an advertising firm so she can mentally fuse with an empty body, allowing her to become a walking, talking advertisement (an example of influencer culture before its time). Because of COVID-19, I elected to make a contactless version of this system which uses gaze tracking over a webcam in lieu of sensors. The result is a realistic technology that automatically adjusts advertising content based on gaze in an to attempt to hold the viewer’s attention.